Šiauliai Tourism Information Centre, together with partners - the National Regional Development Agency, Klaipėda District Tourism Information Center and four partners from Latvia - continues the work started and continues to seek to popularize the already developed cultural tourism product - the international cultural route "Balts' Road"
On 1st June, 2020 a contract was signed and new ideas launched.The Interreg V-A Latvia – Lithuania Cross Border Cooperation Programme 2014-2020 approved the new project LLI-447 “Exploring Balts and Promoting Awareness of the International Cultural Route "Balts' Road" , acr. "Explore Balts"
Implementing the I priority of the program "Sustainable and clean environment through cooperation" and contributing to the goal "Increase the number of visitors to the program area by improving and developing cultural and natural heritage objects, services and products", we set the goal of increasing the number of visitors to the program area. The route of "Balts' Road" is 2145 km long, it is connected by unequal loops or stretches of roads, which includes the territories once inhabited by the Curonian (~ 790 km), Semigallians (~ 620 km) and Selonians (~ 735 km) in Lithuania and Latvia.
The ongoing project aims to expand the activities of the Balts' Road, increase public interest in Balts culture, deepen knowledge of Balts heritage and encourage the exploration of ancestral legacy while traveling on the Balts' Road. In the next two years, new interactive objects will appear in the Balts' Road routes, trainings for guides and stakeholders will be organized, and the younger generation - students - will be involved in the project's awareness.
The "Balts' Road" interactive centre, which will open its doors at the end of 2020, will complement its activities with a multifunctional space. Visitors will be attracted here by new educations and exhibitions, conferences.
The partners gathered in Šiauliai on June 16, 2020 unanimously decided that together they would strive for as many people in the world as possible to hear about the uniqueness and uniqueness of Lithuanian and Latvian cultural heritage and to get acquainted with the culture and beautiful nature of the countries.
Total projects size is 869 689.02 EUR. Out of them co-funding of European Regional Development Fund is 739 235.65 EUR.
This project is funded by the European Union.